2016 Volvo XC90

When I arrived at the Mediterranean-facing hotel near Tarragona, Spain, that would serve as HQ for the launch of the 2016 Volvo XC90, a huge staff of company executives, experts and engineers was on hand to greet me. Lined up in front of the hotel lobby like the reception line at a Nordic wedding, the delegation from Gothenburg seemed tensed to pounce on me and the line of fellow journalists filtering in the doors.

Were it not for professionalism and the calm restraint that typifies the Swedish demeanor, I believe I would have been shown to …
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